Question One $(25$ Marks$)$

With reference to the case study, critically analyse the performance of Edcon in the South African market.

Question Two $(25$ Marks$)$

$$Edcon faced increased competition from both local and international retailers, who also sought to attract price$-$sensitive

consumers during tough economic times.$$

Competition presented fierce challenges to Edcon. With reference to the case study and additional research $($which should be

correctly cited and referenced$),$ perform a competitive analysis for a specific Edcon company that is named in the case study.

Question Three $(25$ Marks$)$

Given the current state that Edcon is in$,$ recommend strategic options that the company can pursue.

Question Four $(25$ Marks$)$

As a follow up to the recommendations in question three above, critically discuss how the leaders of Edcon can ensure the

effective and efficient execution of the strateg