QUESTION ONE $[25]$ Ngobo$$s Plastics is a medium$$sized firm based in the industrial belt of Midrand, specializing in injection$$molded plastic products for the consumer and industrial markets. Ngcobo$$s Plastics was established in $2010$ by Themba Ngcobo. This family$-$run company has grown from humble beginnings in a small factory producing one line of product to boasting a state$-$of$-$the$-$art factory today that produces over $80$ products across multiple categories. Over its $15$year history, Ngobo$$s Plastics has grown steadily but now faces three critical challenges: $1.$ Increasing competition from low$$cost overseas producers. $2.$ Commoditization of standard plastic components, squeezing margins. $3.$ Rising customer expectations for faster delivery and tailored solutions. Evaluate and provide suggestions how Ngcobo$$s Plastics can achieve a competitive advantage $($response; cost and differentiation strategies$)$ through its operations.