QUESTION ONE [20] In 2022, public relations will need to provide answers about what action is being taken on climate, racial issues and social justice. Entrepreneurs, wake up! The "me, me, me" perspective is over. In my work as an agency owner, clients have still too often completely ignored the fact that they have a social responsibility, and that public interest is generated when they offer real added value to society at large. Many clients believe that their product or service alone provides the value to claim top-tier media coverage. The effectiveness of billboard ads is highly decreasing and, instead, business owners are demanding media publicity as their "new age" billboard ad. This approach does not lead to the desired (fast) results on the clients' side. Public relations will be the key business development tool in 2022 for those who understand its core value. Communications (PR for short) as a discipline must aim to create an environment of transparency and build open and honest relationships. PR strategies provide an opportunity to reflect on and improve one's actions and grow positive impact. No matter how big or small, old or young your business is, there needs to be a commitment to integrate giving back into the DNA of your business. Pledge 1% is a good example; a movement that tech companies join to support each other in the mindset of giving that aligns with their values and larger business goals. Once entrepreneurs devote their willpower to doing good, public relations will leverage that drive to reach maximum success. Marten , 2021 Elaborate in detail how marketing and Public relations can be differentiated