Question: QUESTION ONE [25 marks] Connecting with customers is more than just communication. Connecting is a strategic effort to create relationships beyond the initial transaction. If

QUESTION ONE [25 marks]

Connecting with customers is more than just communication. Connecting is a strategic effort to create relationships beyond the initial transaction. If the business provides what the customer wants, it is far more likely the customer will give the organisation the business. This consists of a number of processes, such as initiation, communication, education, validation, and commitment: Discuss these processes in detail.

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