Question: QUESTION ONE [30] 1.1 Discuss using relevant example from the case study how BMW segments its consumers. (10) 1.2 Discuss why this segmentation strategy work

QUESTION ONE [30]

1.1 Discuss using relevant example from the case study how BMW segments its consumers. (10)

1.2 Discuss why this segmentation strategy work for BMW (15)

1.3 Explain using relevant examples from the case study whether BMW should change its tagline, The Ultimate Driving Machine (5)

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