Question: QUESTION ONE [30] 1.1 Elements of the retail mix, such as price and product assortment can be changed over a relatively short time. However, the

QUESTION ONE [30] 1.1 Elements of the retail mix, such as price and product assortment can be changed over a relatively short time. However, the location of a retail outlet is the least flexible and has long-term implications for the retailer. Based on this statement list the three reasons that limit the flexibility of a retail store location (3) 1.2 List and discuss the Eight must have retail location principles (24) 1.3 List the Three main brands that retailers can use (3)

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