QUESTION ONE

$50$

$1\mathrm{.}1$ Elaborate on the following website analytics concepts:

$(5)$

Click$-$through rate and

Conversion rates.

$1\mathrm{.}2$ Elaborate on the challenges faced by Allegro.

$(5)$

$1\mathrm{.}3$ Using your own research, elaborate on the concept of Social Network

$(25)$

Analysis and how Allegro used it and if they encountered any challenges applying it$.$

$1\mathrm{.}4$ Clusters are one of the four methods used in datamining. Elaborate on this

$(10)$

concept and state how it could have been used to help Allegro improve their click$-$through and$/$or conversion rates.

$1\mathrm{.}5$ State the results of implementing the proposed solution in the study.

$(5)$