Question One: (50 marks)

Questionnaires are the structured data collection tools used mainly in quantitative research. Based on what you studied in your BE300 course materials and other external sources, discuss the importance of questionnaire design to each of the following, illustrating your answer with examples:

(a) Data quality

(b) The respondent's experience

Word count 500 words

Question Two: (50 marks)

The purpose of the data analysis is to extract meaningful insights from data and to produce valid and reliable findings that address the research problem. For this purpose, many techniques of explanatory and inferential analysis are used.

Based on what you studied in your BE300 course materials and other external sources, describe in details what is meant by explanatory analysis and inferential analysis, stating the value of each in understanding data.

Word count 500 words

Subject: Marketing research