Question One

Case Study

FedEx got its start when no company was providing overnight delivery service on a broad scale at affordable prices. Fred Smith, the company founder, recognized that the value of overnight delivery for businesses in particular was very high. The company was built on the promise of getting a package there when it "absolutely, positively has to be there overnight." Since then, FedEx has expanded its services. But perhaps more important, it has focused on providing exceptional customer service by making it part of the company culture.

i)Give examples of needs, wants, and demands that FedEx customers demonstrate, defining and differentiating these three concepts?

ii) Describe FedEx in terms of the value it provides customers. How does FedEx engage customers?

Question Two

What is a reference group? Describe three different types of reference groups that can have an impact on a consumer's purchasing behavior.

Question Three

Define marketing management? State and explain the importance of marketing management in Bahrain or any counters in G.C.C economy?

Question Four

Case Study

Many marketers now believe that teenagers are becoming "Global Consumers" i.e teenagers around the world are increasingly changing their consumption and purchasing pattern, specially in developing countries Critically evaluate the following questions.

Question: 4 (i). Explain how macro environmental factors influence the teenagers global consumer?

Question 4 (ii). What marketing strategies need to be designed for such consumers?

NO. Quiz Questions /Question Sections FedEx got its start when no company was providing overnight delivery service on a broad scale at affordable prices. Fred Smith, the company founder, recognized that the value of overnight delivery for businesses in particular was very high. The company was built on the promise of getting a package there when it "absolutely, positively has to be there overnight." Since then, FedEx has expanded its services. But perhaps more important, it has focused on providing exceptional customer service by making it part of Question1 the company culture. i) Give examples of needs, wants, and demands that FedEx customers demonstrate, defining and differentiating these three concepts ii)Describe FedEx in terms of the value it provides customers. How does FedEx engage customers? What is a reference group? Describe three different types of reference groups that can have an impact on a consumer's purchasing behavior. Question2 Define marketing management? State and explain the importance of marketing management in Bahrain economy? Question3 Many marketers now believe that teenagers are becoming "Global Consumers" i.e teenagers around the world are increasingly changing their consumption and purchasing pattern, specially in developing countries Critically evaluate the following questions. Question4 Question: 4 (i). Explain how macro environmental factors influence the teenagers global consumer Question 4 (ii). What marketing strategies need to be designed for such consumers