QUESTION ONE CASE STUDY: G\&D LTD G\&D Ltd is a leading pharmaceutical company in Ghana. Upon conducting a SWOT analysis, G\&D is gaining some control over its suppliers, distributors and competitors. Unsurprisingly, the company's stock price soared 15 percent in the first four weeks of 2018 while the overall stock market declined 3 percent. G\&D is headquartered in Cantonments, Accra and having 1,800 full time employees. The company acquired Emest Chemist Ltd. for GHCS million in 2017, adding a broad manufacturing and distribution network for expanding in the generic medications and medical devices market. Based in Tema, Tobinco Ltd is a manufacturer of several brands of medical equipment and unprocessed medical supplies. G\&D expects that Tobinco's acquisition could contribute revenue of more than GHC2 million in 2018. Following the outbreak of COVID-19 in Ghana with the first recorded case on March 12, 2020 when two infected travellers from Norway and Turkey landed at KIA, Ghana waged a war against the deadly virus with staggering statistics; 81,245 confirmed cases; 74,047 recoveries; 6,614 active cases; 584 deaths; and over 500 new infections daily by February 2021 , amidst restrictions and various coping mechanisms. Since then, the Government of Ghana has been exploring the possibility of securing a vaccine locally, Meanwhile, leading pharmaceutical manufacturer G\&D recently formed a partnership Page 1 of 3 with Merck Life Science to compete for the Food and Drugs Authority's new COVID-19 vaccination project that will replace the Oxford AstraZeneca COVID-19 Vaccine in Ghana. The two partners are developing Johnson and Johnson vaccine based on G\&D clinical laboratory platform. Oxford AstraZeneca products are extensively used by the Ghana Health Service and other health services organizations throughout West Africa in the last 30 years, The Ministry of Health expects the first batch of the Jolnson and Johnson vaccines to be available in January 202.2. G\&D revenues for fiscal fourth quarter (Q4) of 2019 increased 6.2 percent yearover-year, partly due to the company's new Accessories division that was created after the acquisition of Ernest Chemist Ltd. Answer the following questions with reference to the case above: a. As an E-business strategist, discuss three (3) external factors that might have made G\&D Ltd. very competitive in the pharmaceutical industry. ( 9 Marks) b. Suggest two (2) internal factors that may be analysed to inform a good strategic definition by G\&D Ltd. (6 Marks) QUESTION T WO Sell-side e-commerce constitutes e-commerce transactions between a supplier organisation and its customers online. With relevant examples, explain five (5) different types of sell-side ecommerce. (15 Marks) QUESTION THREE There are many online communication techniques, which digital marketers must review as part of their e-business communications strategy. Explain with practical examples, any five (5) key digital media channels that could be recommended for digital marketing. (15 Marks) QUESTION FOUR The E-business strategy process model provides a framework that gives a logical sequence to follow to ensure the inclusion of all key activities of e-business strategy development. a. Explain the four (4) stages involved in the e-business strategy process model. b. State three (3) success factors of e-business implementation. (12 Marks) (3 Marks) Online business model is a summary of how an e-business may attract customers and generate profit by identifying its core objective for its existence. With relevant examples, explain five (5) business models that e-businesses may adopt as a framework for online sustainability