Question: Question one. Describe the eight major steps in developing an advertising campaign. Question two. Define public relations and describe the different tools of public relations.

Question one. Describe the eight major steps in developing an advertising campaign.

Question two. Define public relations and describe the different tools of public relations.

Question three. Summarize the seven steps in the personal selling process.

Question four. Define team selling and relationship selling.

Question five. Describe four ways to motivate salespeople.

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