Question: Question One - From an overall profitability standpoint, which is better: * 10% Lower Fixed Costs (lower design of advertising/fixed) OR . 5% Lower COGS

Question One - From an overall profitability standpoint, which is better: * 10% Lower Fixed Costs (lower design of advertising/fixed) OR . 5% Lower COGS OR . 5% Higher Average Order (Assume 5% higher Gross sales dollars) OR . 5% higher Gross Sales (Assume same average order)

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