Question One - Millennials as Consumers during the Pandemic

In March 2020, all our lives have drastically changed because of the COVID 19 pandemic and have continuously evolved till now. Describe the current behavior of millennials as consumers, their product and services preferences taking into consideration what you have learned so far (theories and concepts such as marketing research, STP, among others). Integrate in your narrative these concepts.

Question Two - BTS as a Brand and its Future Direction

As a brand, BTS (Bangtan Sonyeondan) of South Korea has reached its peak, in terms of success. Their phenomenal success is unparalleled since the Beatles and their popularity continuous to soar still. Their announcement of their hiatus (break) coinciding with the release of their album Proof with songs, Yet to Come, For Youth, spoke of their journey back to "One." Relate this current state and future direction of BTS to marketing concepts you think this phenomenon resonates with.

PS: IT WOULD BE BETTER IF YOU'LL SHARE FACTUAL INFORMATION AND YOUR PERSONAL EXPERIENCE ABOUT THE QUESTIONS ASKED. THANK YOU!