Question: QUESTION ONE Porter has suggested that there are three possible separate generic strategies for competing successfully in markets, namely: (a) Cost leadership (b) Differentiation (c)

QUESTION ONE Porter has suggested that there are

QUESTION ONE Porter has suggested that there are three possible separate generic strategies for competing successfully in markets, namely: (a) Cost leadership (b) Differentiation (c) Focus Discuss the work of Porter, in particular the meaning and implications of each of these generic strategies and how they might apply in the context of strategic marketing (30 Marks)

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