Question One Shoprite Ghana intends assessing customers' satisfaction about their newly introduced products at the Westhill...
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Question One Shoprite Ghana intends assessing customers' satisfaction about their newly introduced products at the Westhill Mall in Kasoa. The shop distributed questionnaires to the shoppers who came to shop at the mall. Since the product is predominantly used by female shoppers, hence the Shoprite Ghana resorted to using only female shoppers. As a lead consultant of LBC Consult to undertake this research, you are expected to advice the company on the best possible ways to enhance their customer's satisfaction. Shoprite Ghana would want to determine how promotions, after sales service, packaging and advertising strategies also influence customers' satisfaction. As a lead consultant, you are expected to provide answers to the following issues to assist Shoprite Ghana enhance its customer satisfaction. a. Formulate a Research topic for this study b. State the main aim of this study and three Specific objectives 4 marks c. State the research design suitable for this study and justify the choice of design 3 marks d. Indicate the research instrument requires to capture data for this study 1 mark e. Identify the population you would use to carry out this study and state your reason of the chosen population 2 marks f. You are required to pick a sample from the population identified in (e) above. Identify and describe the sampling technique you will employ and give reasons for your choice g. Indicate the dependent variable and three Independent variables required research. 2 marks 4 Marks for this 4 Marks Question One Shoprite Ghana intends assessing customers' satisfaction about their newly introduced products at the Westhill Mall in Kasoa. The shop distributed questionnaires to the shoppers who came to shop at the mall. Since the product is predominantly used by female shoppers, hence the Shoprite Ghana resorted to using only female shoppers. As a lead consultant of LBC Consult to undertake this research, you are expected to advice the company on the best possible ways to enhance their customer's satisfaction. Shoprite Ghana would want to determine how promotions, after sales service, packaging and advertising strategies also influence customers' satisfaction. As a lead consultant, you are expected to provide answers to the following issues to assist Shoprite Ghana enhance its customer satisfaction. a. Formulate a Research topic for this study b. State the main aim of this study and three Specific objectives 4 marks c. State the research design suitable for this study and justify the choice of design 3 marks d. Indicate the research instrument requires to capture data for this study 1 mark e. Identify the population you would use to carry out this study and state your reason of the chosen population 2 marks f. You are required to pick a sample from the population identified in (e) above. Identify and describe the sampling technique you will employ and give reasons for your choice g. Indicate the dependent variable and three Independent variables required research. 2 marks 4 Marks for this 4 Marks
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Research Study Design for Enhancing Customer Satisfaction at Shoprite Ghana a Research Topic The Impact of Promotions AfterService Packaging and Adver... View the full answer
Related Book For
Business Statistics A Decision Making Approach
ISBN: 9780133021844
9th Edition
Authors: David F. Groebner, Patrick W. Shannon, Phillip C. Fry
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