Question One Use the Consumer Figures Case Study numbers (in the Word doc) and determine from an overall profitability standpoint, which is better:

The starting numbers in the case

OR

An offer of 2 Honeybell Cheesecakes for $79.00 with the following changes

1.05% Average Response, 50% COGS, $8.00 Fulfillment, and Response per Year of 16%, 13%, and 11% (No other changes)

OR

An offer of 2 Honeybell Cheesecakes for $70.00 with the following changes

1.15% Average Response, 55% COGS, $8.00 Fulfillment, and Response per Year of 17%, 14%, and 12% (No other changes)