Question Principles of Marketing

Note;

• Please answer only THREE (3) question.
• Each question carries equal marks i.e. 5 marks
• A good answer will be between 200-300 words. So do not write more. Read, understand, write and revise to make sure everything is correct then submit.
• Use Times New Roman font, Size; 12; Line spacing-1: Margin all side-I inch.
• Do not write question in the answer paper. Just write question number. (Example-Q1;)
• Write your name and ID number in the beginning and end of the paper with subject code. (Name_ID Number_MKT200)

Select and answer any THREE questions;

1. Explain the four characteristics of services marketing with suitable example.
2. Describe the changes in marketing strategies over different stages of product life cycle. Elaborate your answer with the help of mask and sanitizer during COVID19.
3. Explain how a beauty and cosmetic products company select, motivate and evaluate channel members.
4. Discuss the importance of integrated marketing communications (IMC) in changing communications landscape.
5. What are the internal and external factor that affect a firm pricing decision? Explain briefly