QUESTION PROGRESS Introduction Click And Drag Introduction Engaging Brands through Social Media Read the overview and complete the activities that follow. Assume that you just bought a chain of eleven sno-cone stores in a large U.S. city called Feel the Freeze. You believe that social media is important to building your company's brand and engagement with consumers. You have recently been reviewing all of the social media feedback that mentions Feel the Freeze and are looking to categorize each into the appropriate category of brand engagement. CONCEPT REVIEW: Consumers spend more time than ever using social media, trading opinions and feedback on everything they come into contact with. Marketing professionals who understand the impact social media can have on building their brands and connecting directly with their audience will be positioned for success. The speed with which brands are forced to react to negative events has also increased dramatically because of social media. next MacBook Air glossary PROGRESS Click And Drag Click And Drag Match the social media usage with the reasons social media users engage with brands via socialmedia. Consumers sharing information Consumers seeking discounts Consumers as brand advocates - YouTube video of family eating Feel the Freeze sno-cones on the "Best Day of Summer" Customer posting online review of his experience at Feel the Freeze Tweet saying that a customer would love to try the new mega sno-cone, but it is also expensive Tweet from customer thanking@FeeltheFreeze for its great service Facebook post by a father of four children complaining that there are no family pricing discounts offered YouTube video showing poor quality of Feel the Freeze cups, which leads to sno-cone spills in customers' cars Reset prev 2016 McGraw-Hill Education All rights reserved. glossary