Question:

• Project Objectives: A concise description of the major objectives of the project. You may also include a high level outline discussing of some of the major features.

young After careful deliberation, our team believes that Trader Joe's needs to improve user experience on the current website by designing and implementing an online B-to-C e-commerce system, which is the selling of products directly between a business and consumers. This system will make it easier for consumers to purchase products and have the items delivered at their doorstep. The new system aims to increase customer satisfaction and retention by providing a new system that allows them to shop online. With the new system, customers can shop from the comfort of their own homes. Its advantage is customers can still enjoy our products without coming to the store due to COVID. The first step for implementing this system is to find an e- commerce website builder such as Wix and include our merchandise in the system. After we launch the website, the next thing to do is advertise it. The new system will offer customers the ability to order groceries online for delivery or pick-up, which will expand Trader Joe's current customer base. Additionally, customers will be able to save common orders for quick pick-up and schedule deliveries. Social media will be key to these features for both advertising our new features and for soliciting feedback. Additionally. social media could be used to create groups of similar consumers for easier and more efficient marketing. we would use social media to reach out to the right audience by following the right pages and hashtags to create a market face and reputation in the market. Social media will also be used to analyze what our customers want and how we can best achieve that. At last, crowdsourcing is where the company interacts with the customers and thus it is important to brainstorm, listen to ideas, check their feasibility, and make sure the right analysis is being provided to create effective results. Overall, we plan to execute this system before this year's holiday season to ensure our customers are able to enjoy our products and that Trader Joe's has a successful quarter