Question: Question: Q4: Develop a marketing strategy for a new coffee brand called COFFEETY, that has been just launched by your company. Using the following step

Question: Q4: Develop a marketing strategy for a

Question: Q4: Develop a marketing strategy for a new coffee brand called "COFFEETY", that has been just launched by your company. Using the following step attempt this question a) Identify the target market using the table 12.3 from your book. You can select any five factors to explain your target market. b) Develop a marketing mix by explaining product specification, price, place of distribution and promotion for the above-mentioned product. (6+6 marks) Note: Answer this question in your wording. Do not copying from internet, plagiarism not allowed

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