Develop a marketing strategy for a new energy drink called "Nutron” that has been just launched by your company. Using the following step attempt this question.

a) Identify the target market using the table 12.3. You can select any five factors to explain your target market.

b) Develop a marketing mix by explaining product specification, price, place of distribution and promotion for the above-mentioned product.

Table 12.3 Common Bases of Market Segmentation

Demographic   Psychographic           Geographic            Behavioristic 

Age                   Personality attributes    Region                   Volume usage 

Gender              Motives                        Urban, suburban,    End use

                                                                  rural 

Race                Lifestyles Market               density                    Benefit expectations

Ethnicity                                                  Climate Brand             loyalty

Income                                                  Terrain Price                sensitivity

 Education                                               City size

Occupation                                              county size

 Family size                                             state Size

Family life cycle

Religion

Social class