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Question 3. Background Chemist Warehouse stocks nappies from several brands, including: - Ba bylove Cosifit (available in Newborn to Junior sizes) - Ba bylove Nappy Pants (available in Wriggler to Junior sizes) - Huggies Essentials (available in Newborn to Size 6) - Huggies Ultra Dry (available in Size 3 to Size 6) - Huggies Ultimate (available in Preemie to Size 5) - Noopi' Nappies (available in infant to Walker sizes) - Noopi' Pants (available in Walker to Junior sizes) - Tooshies by TOM (available in Newborn to Size 6) Marketing strategy and justication 20 marks Develop a strategy that Chemist Warehouse could introduce to reduce the likelihood that consumers will experience choice overload when considering which brand of nappy to purchase. As part of your answer, explain how and why this strategy will reduce the likelihood that consumers will experience choice overload. Please type your answer below. Product Tooshies by TOM is a brand of organic bamboo nappies. Product positioning Tooshies by TOM positions itself on its environmental benets; this attribute is central to the brand's claim of being \"Planet and baby friendly\". According to the Tooshies by TOM website: \"2.5% of Australian landfill is made up of nappies alone, and 85% of a disposable nappy's environmental impact is derived from its raw materials. Tooshies by TOM is easing the load on our environment by creating disposable nappies and baby wipes that are better for both our children and the planet. We do this by sourcing sustainable and renewable ingredients and materials, swapping out crude oil-based ingredients with plant-based alternatives that work, and using plant-derived and natural ingredients to protect a baby's super sensitive skin.\" Source: Tooshies by TOM Product features Tooshies by Tom nappies have a number of attributes: - 100% biodegradable plant-based backsheet. - Biodegradable core made from organic bamboo, a renewable and sustainable material. - Made from hypoallergenic, non-toxic materials. - Free of parabens, alcohol, and lotions. - Super absorbent, providing babies with 12-hour protection from leaks. - Comes in 6 different sizes to ensure the perfect fit for babies as they grow. - Unisex design. - With every purchase, funds are provided to support The Babes Project, an organisation that helps Australian mums experiencing crisis pregnancy. - Designed in Melbourne. Product price The recommended retail price for Size 1 (newborn babies 3 5 kg) is AUD$20.00 for 52 nappies. As a price comparison, the equivalent nappy from Huggies (the market leader) is often sold for AUD$13.00 for 54 nappies. Product availability Tooshies by Tom are available for purchase from: - Supermarkets - Pharmacies. - The Tooshies by Tom website. Question 4. Background A core attribute of the Tooshies by TOM nappy range is that they contain biodegradable materials. According to Sustainability Victoria: \"Biodegradable disposable nappies use fewer chemicals and are generally not made from plastic, but they can still take decades to break down. To be biodegradable they need to be composted under stringent conditions, which does not happen at standard landfill facilities. \" Source: Sustainabiliy Victoria The Australian Organics Recycling Association (AORA) provides further information: \"Most people think they're helping out the environment by using nappies that are labelled biodegradable or eco-friendly (often made with wood pulp or bamboo) and whilst these materials that are less resource intensive to produce, they are not completely eco-friendly. Biodegradable simply means that the nappy will break down into smaller pieces over time; those pieces will never disappear completely. Furthermore, biodegradable nappies in landfill do not decompose. Landlls are packed tight, with very little air and water and no sunlight gets in. For any item to decompose, air, light and water is needed.\" Source: m Ethical analysis 10 marks Evaluate the ethicality of the claim being made by Tooshies by TOM that their nappies are "Planet and baby friendly\". As part of your evaluation, determine what changes if any should be made to this claim. Please type your answer below