Question: Read the blew article and summaries it in 1 or 2 paragraph max???????

Q::::; Read and summarize the article to 1 or 2 paragraph?????????

\begin{tabular}{l|c} Choosing a unique position, however, is not & occur when activities are incompatible. Simply \\ enough to guarantee a sustainable advantage. A & put, a trade-off means that more of one thing neces- \\ valuable position will attract imitation by incum- & sitates less of another. An airline can choose to \\ bents, who are likely to copy it in one of two ways. & serve meals - adding cost and slowing turnaround \\ First, a competitor can reposition itself to match & time at the gate-or it can choose not to, but it can- \\ the superior performer. J.C. Penney, for instance, & not do both without bearing major inefficiencies. \\ has been repositioning itself from a Sears clone to a & Trade-offs create the need for choice and protect \\ more upscale, fashion-oriented, soft-goods retailer. & against repositioners and straddlers. Consider Neu- \\ A second and far more common type of imitation is & trogena soap. Neutrogena Corporation's variety- \\ straddling. The straddler seeks to match the bene- & based positioning is built on "kind to the skin," \\ fits of a successful position while maintaining its & residue-free soap formulated for pH balance. With \\ existing position. It grafts new features, services, or & a large detail force calling on dermatologists, Neu- \\ technologies onto the activities it already performs. & trogena's marketing strategy looks more like a drug \\ For those who argue that competitors can copy & company's than a soap maker's. It advertises in \\ any market position, the airline industry is a per- & medical journals, sends direct mail to doctors, at- \\ fect test case. It would seem that nearly any com- & tends medical conferences, and performs research \\ petitor could imitate any other airline's activities. & at its own Skincare Institute. To reinforce its posi- \\ Anyairlinecanbuy \end{tabular} WHAT IS STRATEGY