QUESTION: Sample Posts - Provide THREE different sample posts to illustrate what a campaign will look like, and describe how each of the posts will help achieve your social media goals. Make sure to be specific and outline the action you expect people to take as a result of your post, and at what stage it is in the social media marketing funnel?

GOALS - 500 like views comment on particular date

Working in groups as assigned by the instructor, develop a social media marketing plan using the following company;

Company Name: ALT VEG Burger & Barbecue Corner

Location: Corner of Robson Street & Denman Street in Vancouver, BC

Company Mission: Provide a healthy, tasty alternative to traditional meat burgers and bbq dishes in a festive and casual atmosphere.

Company Description: ALTVEG Burger & Barbecue Corner wants to change people's perceptions about non-meat based food, such as plant-based meat alternatives, by showing them how good the food really is! They want people to come into their restaurant, and be amazed by the food, and stay for the fun atmosphere. The interior is designed to feel like you're at an outdoor barbecue with your friends. The floor even has artificial turf (fake grass), and diners sit at picnic tables. You can see the chefs preparing your meal on grills that look like barbecues.

The restaurant is currently being built, and the menu is not yet finalised. They will be holding a grand opening event in 9 months from today, and hope to get a lot of attention and reservations for their first day through their online reservation system. The reservation system will open two weeks before the grand opening day, and their goal is to sell out reservations for the first day in order to manage the anticipated crowds.

The owners are chefs and have no experience in marketing or social media, and do not have any social media accounts yet for their business. They have come to you for a strategy, plan and ideas. They are relying on you to make their opening day a success. They have a small budget of $2,000 for social media, and the remainder of their marketing budget will go to another company that specialises in traditional marketing challenges and PR. So your task is to ONLY focus on social media strategy, plan and execution.