Question Set 2 Read the Field Note 6.2 on page 159 and 1:50 of the text for this course Strategic Marketing for Health Care Organizations. The passage explains how websites geared towards consumers are revolutionizing how Americans are asking questions and seeking advice about their own healthcare concerns. Websites such as WebMD.com, HIH.gov, Yahoo Health, Mayocliniccom, Aboutcom and Revolutionl-lealth.com are explained. Their relevance is continuing to increase as consumers more often utilize the web to make healthcare decisions. With the click of a mouse Americans can ask relevant and vital questions about their health and seek expert advice from the comfort of their own home. With the advent of blogs and self-help websites it is becoming increasingly clear that people are more willing to seek out a larger audience when coming to conclusions about the importance of treatment or nding solutions or inquiring about medical symptoms. 1. in what ways can doctors, clinics, and hospitals view WebMD.com and RevolutionHealth.com as threats? 2. What are the marketing implications of these websites for pharmaceutical companies and insurance companies? Are there any ways they can use the websites to strengthen their marketing efforts? 3. What are the marketing implications of these websites for doctors, clinics, and hospitals? Are there any ways they can use the websites to strengthen their marketing efforts