Question: QUESTION SET 3 - Competing with Free - Understanding Strategy and Business Models - How and why is it that Microsoft, Apple, Google, and Facebook

QUESTION SET

3 -

Competing with Free

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Understanding Strategy and Business Models

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How and why is it that Microsoft, Apple, Google, and Facebook have all offered "free" video services and

/

or other similar free services? What is the strategic advantage for them of competing in this market? Is winning out over ZOOM necessarily their primary purpose?

In order to best answer this question, please briefly discuss the "business model" of MS Teams, Facetime, Hangouts, and What's App. What is the strategic value of these apps to their respective parent companies even though they are "free".

(

Keep in mind that these four apps do not necessarily have the same business models, but in each case, these apps are in some way meaningfully aligned with the parent company's overall strategy.

) (25

points

)

QUESTION SET 3- Competing with Free - Understanding Strategy and Business

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