question: share additional objections that may arise as you continue the negotiation.

explantion:

This is an interesting situation. I am about to close a deal, and the customer says the price is too high and wants to pass. Instead of giving up, there are some different negotiation tactics that can be used. I would explain to the customer the value they are receiving. For this example, I am trying to sell the customer a new copier for their office. I would go over the benefits of the product to the customer and compare it to other copiers on the market. I would explain why this one is a better value, even though it might be more expensive than other options. As long as the customer feels like they are getting a good value for their money, they are more likely to purchase any item.