QUESTION/ TASK 2 (70%):

OBJECTIVE:

The objective of this assignment is to enhance individual learners skills, knowledge, and cognitive in generating effective and efficient strategies.

REQUIREMENT:

Refer to task 1 and generate strategies for Focus Point in year 2021 by using few matching tools.

Part IV: Formulating

4.1 SWOT Analysis (Refer on page 126 in the English version module)

4.1.1 TOWS matrix

4.1.2 Strategies (suggest and discuss 2 strategies)

4.2 Boston consulting Group (BCG) Matrix (refer to page 98 in the English version module)

4.2.1 Industry attractiveness score (3 business portfolios: Optical, Franchise, Food and Beverages)

4.2.2 Business Strengths score (3 business portfolios: Optical, Franchise, Food and Beverages)

4.2.3 BCG matrix

4.2.4 Strategies (suggest and discuss 2 strategies)

Part V: Implementing

Select the best strategy from 4.1 or 4.2 for each of following group of strategy, discuss the key issues affecting the strategy implementation.

5.1 Corporate strategy

5.2 Business strategy

Part VI: Evaluation and Control

Identify the how the strategy should be evaluated and controlled.