Question Thread #$3$C: The competitive landscape for Vermont Teddy Bear

Let's now consider VTB from the standpoint of the $5$ Forces Model $-$ in terms of its competitive position in the "gift delivery service" industry sector:

As of $2010($or even now$)$ does VTB have a lot of competitors?

Do its customers have a lot of options for finding custom$-$crafted Teddy Bears?

Are there substitute products that can fulfill the customers' need?

Is it easy for a new company to enter this business to compete with VTB$?$

Let me suggest that each of you may want to address just one of these questions that way you are not all piling on the same ideas. But you may also want to $($politely but factually$)$ challenge others if you think they are wrong.