Question: QUESTION THREE [ 2 0 ] Although marketers agree about basic branding principles, several models of brand equity exist and offer some differing perspectives. The

QUESTION THREE

[20]

Although marketers agree about basic branding principles, several models of brand equity exist and offer some differing perspectives. The types of models are the Aaker Model, Keller

s Model, Brand Asset Valuator

(

BAV

)

Model and the Brandz Model. You have been appointed as the marketing manager at the Spar Group and are required to choose a model that will build equity for the group. Substantiate the model you have chosen.

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