QUESTION THREE

$[24]$

Read the following extract and answer the questions that follow

In the past, going global was only an option for enterprise brands and the largest retailers. Today, ecommerce businesses of all sizes have more resources than ever before to expand internationally. Thanks to globalisation, getting in front of an international customer base is a huge opportunity. In fact, cross$-$border purchases will comprise $20\%$ of all worldwide ecommerce by $2022.$

However, the international ecommerce market is competitive:$62\%$ of merchants already have a cross$-$border ecommerce business. So how does an ecommerce business expand into international markets with a competitive edge?

It all comes down to having a strong international logistics strategy. Shipping international orders is complex, not to mention can be costly and time$-$consuming, but with the right technology, fulfillment infrastructure, and logistics expertise, you can easily launch into global markets with ease.

Examine the impact of the following macro environmental factors on international logistics:

$3\mathrm{.}1$ Demographic factors

$(12)$

$3\mathrm{.}2$ Environmental and legal factors

$(12)$

END OF QUESTION PAPER