Question: QUESTION THREE [25] Basic psychological processes play an important role in understanding how consumers make decisions. Marketers must therefore understand the different facets of consumer

QUESTION THREE [25] Basic psychological processes play an important role in understanding how consumers make decisions. Marketers must therefore understand the different facets of consumer behaviour. With regards to the above statement elaborate on effectiveness of the five-stage model to determine the consumer buying process. END OF QUESTION PAPER

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