Question: QUESTION THREE [25] There are many ways to introduce a new product in the market, and there's no single way that works for every business.

QUESTION THREE [25] There are many ways to introduce a new product in the market, and there's no single way that works for every business. The organisation can create a detailed and sophisticated new product launch framework, or it can use a lean start-up strategy, investing little and learning as it goes. Whatever approach is used, it should be consistent with the company's overall mission, direction, and style. When developing a new product, the organisation needs to go through a number of stages. You have been appointed as the Marketing Manager at Nike and need to introduce a premium range of apparel. Explain how you would go about managing the development process. Include each step in your discussion.

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