QUESTION THREE $[30]$

$3\mathrm{.}1$ Analyze the significance of a Marketing Information System $($MIS$)$ in the context of modern marketing management and discuss how MIS components such as internal records, marketing intelligence, and databases contribute to capturing marketing insights.

Further, evaluate how demographic and macro$-$environmental trends influence the effectiveness of an MIS in identifying opportunities and threats in the marketplace. Your answer should also consider the role of environmental scanning in enhancing an organization$$s strategic marketing decisions. $(15)$

$3\mathrm{.}2$ Evaluate the role of marketing channels in the successful delivery of value to customers, highlighting the importance of intermediaries and the evolution of these channels in the digital age. In your answer, discuss how marketing channels affect pricing, promotional strategies, and customer interaction, with reference to both traditional and e$-$commerce practices. Additionally, assess the impact of vertical marketing systems and the rise of hybrid channels on the coordination and efficiency of marketing efforts. $(15)$