Question: QUESTION THREE Every consumer goes through what we call The Buying Decision Process when considering satisfying a need or want. a. Referencing the five-stage model,

QUESTION THREE

Every consumer goes through what we call The Buying Decision Process when considering satisfying a need or want.

a. Referencing the five-stage model, outline the buying decision process consumers go through when making purchasing decision and discuss how the marketer can successfully position its offering in each stage to ensure the consumer purchase. (10 Marks)

b. Why should Marketers be concerned about what happens beyond the purchase stage of the buyer decision making process?

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