Question: Question Three Jayce is a senior marketing manager for a leading consumer electronic games company. He is in the process writing his first marketing plan

Question Three Jayce is a senior marketing
Question Three Jayce is a senior marketing manager for a leading consumer electronic games company. He is in the process writing his first marketing plan since joining and has already completed a detailed marketing audit. His ne step is to develop clearly defined goals for the year ahead. Jayce's marketing audit has highlighted immine changes to regulations impacting on product safety and other binding areas of compliance which will apply the company's portfolio soon. In addition, the audit suggests potential future changes to platforms and devic driven by emerging technologies. Jayce decided to validate the findings by arranging for a small group customers to attend a short discussion session, which was run for Jayce by an experienced external researche The insights gained from this session have proved invaluable to Jayce as he is now aware of the need to make urgent changes to the design, warranty, and after-sales support for the company's leading product. REQUIRED Write a draft five-year marketing plan that Joyce can use to increase sales volumes and create custome awareness. Use the SOSAC or the SOSTAC model 20 MARK

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