Question: QUESTION TWO [ 2 5 ] For retailers, it is essential to have synchronicity between marketing, products, supply chain and ecommerce or brick and mortar

QUESTION TWO

[25]

For retailers, it is essential to have synchronicity between marketing, products, supply chain and ecommerce or brick and mortar stores in order to ensure customers are presented with the products,

services and experiences they desire and expect. Segmentation is key to success!

Discuss the

5

common forms of segmentation that retailers need to embark upon.

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