Question: QUESTION TWO [ 2 5 ] For retailers, it is essential to have synchronicity between marketing, products, supply chain and e commerce or brick and

QUESTION TWO
[25]
For retailers, it is essential to have synchronicity between marketing, products, supply chain and e
commerce or brick and mortar stores in order to ensure customers are presented with the products,
services and experiences they desire and expect. Segmentation is key to success!
Discuss the 5 common forms of segmentation that retailers need to embark upon.

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