Question Two

$(25$ Marks$)$

"Edcon faced increased competition from both local and international retailers, who also sought to attract price$-$sensitive

consumers during tough economic times."

Competition presented fierce challenges to Edcon. With reference to the case study and additional research $($which should be

correctly cited and referenced$),$ perform a competitive analysis for a specific Edcon company that is named in the case study. :

Other

Question $$One

With $$reference $$to $$the $$case $$study$,$critically $$analyse $$the $$performance $$of $$Edcon $$in $$the $$South $$African $$market