Question: QUESTION TWO [ 2 5 ] Smart companies try to fully understand customers buying decision process which involves all the experiences in learning, choosing, using,
QUESTION TWO
Smart companies try to fully understand customers buying decision process which involves all the
experiences in learning, choosing, using, and even disposing of a product. The consumer typically
passes through five stages during a buying decision. Discuss these stages using a practical example
of your choice.
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