Question: QUESTION TWO [ 2 5 ] Smart companies try to fully understand customers buying decision process which involves all the experiences in learning, choosing, using,

QUESTION TWO [25]
Smart companies try to fully understand customers buying decision process which involves all the experiences in learning, choosing, using, and even disposing of a product.
2.1 Identify and explain the Buying Decision Process Five-Stage Model with examples (15 marks)
2.2. Explain the Decision-making Model [High, versus low](10 marks)

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