QUESTION TWO [29]

2.1 List and discuss the six most common gaps between manufacturers and consumers with which Retailers can mitigate, provide examples to support your answer (18)

2.2 List the characteristics that Retail customized services have (5)

2.3. List and discuss the six steps in developing a customer services strategy (6)

QUESTION THREE [21]

3.1 Retailers operate in an ever-changing environment, and competition for the ideal retail location site adds to the complications of future location decisions. Based on the above statement, list the principles that a retailer needs to adhere to when changing locations (8)

3.2 Explain the concept of a Category Captain within a Retail context (5)

3.3 Explain the use and benefits of a Planogram (8)

QUESTION FOUR [20]

4.1 Explain the concept of personal selling and the benefits (10)

4.2 Explain the concept of Retail Communication mix and the related modes of communication (10)