QUESTION TWO $[30]$

$2\mathrm{.}1.$ Marketing refers to the process of communicating, creating, and delivering the $(15)$

organisational function to their valuable clients. Discuss how a company such as

Yuppiechef can make use of promotion or marketing communication. Use examples

related to Yuppiechef to motivate your answer.

Include the following in your discussion:

$-$ Advertising

$-$ Personal Selling

$-$ Sales Promotion

$-$ Publicity

$-$ Direct Marketing

$2\mathrm{.}2.$ According to Strutner $(2020),$ at its core, financial management is the practice of $(15)$

formulating a business plan and then ensuring all departments stay on track. Discuss

the types of financial managers at a company such as Yuppiechef. Include the following

types in your discussion:

$-$ Controllers

$-$ Treasurers and finance officers

$-$ Credit managers

$-$ Cash managers

$-$ Risk managers

$-$ Insurance managers