QUESTION TWO

a)Discuss TWO(2) components of customer benefit package(CBP).

 

b)Provide ONE(1)example of CBP for anewpersonal computer.

 

c)Yourcompany'sCEOstatedtoexpandintotheservicesector.Currentlyyourcompanyisdevotedexclusivelytomanufacturing.Mr.Rahman,yoursupervisor,said:"Inalllikelihood, we will use some of our own product designers for service design. They knowourproductsand,besides,productdesignandservicedesignareprettymuchthesame." Mr. Rahman has asked you to investigate this proposal. Advise him indicating the circumstances under which this proposal might work and those under which it might not?