QUESTION TWO

Case Study: Implementing Total Quality Management $($TQM$)$ at XYZ Electronics

XYZ Electronics is a multinational company specializing in the production of

consumer electronics. Facing increasing competition and customer complaints about

product quality, XYZ Electronics decides to implement Total Quality Management

$($TQM$)$ principles to improve its processes and regain market trust.

You are required to:

Critically define Total Quality Management $($TQM$).$ In addition to your definition, examine

principles underlying total quality management. Furthermore, explore broad categories of

quality.