QUESTION TWO

Read the extract below and answer the questions that follow: According to publicity.com, 95% of the 30,000 consumer products that are launched annually fail. To many who own small businesses and attempt to launch product after product, this is pretty much the norm. A good product launch plan should always put consumers' needs first and satisfy them the best way possible. It's important for business owners to take inventory of their products and ensure they have enough to meet demand. The best way to do this is to establish a manageable supply chain. The right way to take a product idea to market is the strategy followed by large companies that develop products on a regular basis. With this regard,

Choose a product of your choice, and briefly analyse the following logistical aspects:

2.1.1 Pricing strategy (15).