Question Use the template overleaf to develop a strategic marketing plan for the organisation that you have pre-prepared. Ensure that you consider all the points listed under each heading.

Below is an unforeseen scenario. It is essential that you take this into account when developing your strategic marketing plan. Failure to do so will affect your final mark.

Scenario: Aging population Population

Aging is happening faster than ever before and every country in the world is experiencing this trend. According to the World Health Organization, the proportion of the world's population over 60 years will rise from 12 percent to 22 percent between 2015 and 2050. This trend began in high-income countries, but now low- and middle-income countries are experiencing most change (although many countries still have a large proportion of young people). Living longer can present opportunities for hobbies and activities, education, careers and community involvement. However, these sorts of opportunities and contributions depend on good health and common health conditions associated with old age are often the result of physical and social environments. The aging population is something businesses and organisations of all types need to consider, as it affects customer demand and preferences, marketing practises and goals for socially responsible and sustainable marketing.

Can anyone help out with this one please? :)

Section 1: ANALYSIS (30 marks) 1.1 Context 1.2 Marketing fit with the corporate and business strategy 1.3 Capturing environmental insights 1.4 Customer insights and connections 1.5 Capturing marketing insights Implications of the given scenario for the analysis Section 2: PLANNING (30 marks) 2.1 Market segmentation 2.2 Targeting 2.3 Branding and positioning 2.4 Selection of marketing strategy Implications of the given scenario for planning Section 3: IMPLEMENTATION (30 marks) 3.1 Integrated marketing mix 3.2 Product 3.3 Price 3.4 Place 3.5 Promotion 3.6 Extended 4 Ps Implications of the given scenario for implementation Section 4: FEEDBACK AND CONTROL (10 marks) 4.1 Monitoring and control of strategic marketing activities Implications of the given scenario for feedback and control