Use the template overleaf to develop a strategic marketing plan for the organisation that you have pre-prepared. Ensure that you consider all the points listed under each heading. Below is an unforeseen scenario.

It is essential that you take this into account when developing your strategic marketing plan. Failure to do so will affect your final mark. Scenario World Wide Data Protection Regulation The European Union has introduced GDPR (General Data Protection Regulation) legislation designed to protect the personal information of its citizens. As a result of GDPR, marketing has become increasingly important in the EU as organisations must now seek permission from prospects before contacting them. It also means that organisations must have permission to collect, hold and process their data. Given the success of the regulation it has been decided that GDPR will become a global law (World Wide Data Protection Regulation WWDPR) and apply in every country across the world. However, WWDPR will go one step further than GDPR and include e-privacy (i.e. protecting consumers online). Organisations will have to seek permission to contact customers online (via email, in-app contact, social media, etc.) and they will not be allowed to use cookies without prior consent. This will have a very strong impact on market sizing, the marketing environment and how organisations of all types will market to their customers and stakeholders.

Please solve ASAP and get double thumbs up

Section 1: ANALYSIS (30 marks) 1.1 Context 1.2 Marketing tit with the corporate and business strategy 1.3 Capturing environmental insights 14 Customer insights and connections 1.5 Capturing marketing insights Implications of the given scenario for the analysis Section 2: PLANNING (30 marks) 2.1 Market segmentation 2.2 Targeting 2.3 Branding and poeitioning 2.4 Selection of marketing strategy Implications of the given scenario for planning Section 3: IMPLEMENTATION (30 marks) 3.1 Integrated marketing mix 3.2 Product 3.3 Price 34 Place 3.5 rromotion 3.6 Extended 4 Ps Implications of the given scenario for implementation Section 4: FEEDBACK AND CONTROL (10 marks) 4.1 Monitoring and control of strategic marketing activities Implications of the given scenario for feedback and control