Question1[14 marks]

With the information available from the case study, use the primary activities from Porter's value chain to draw and explain the primary and support activities of the Kingfisher: Ultra Max re-positioning hurdle value chain

Question 2[20 marks]

From the answer in question 1, argue which one of the primary activities could be the weakest link in the Kingfisher: Ultra Max re-positioning hurdle's value chain primary activities.

NOTE: You will get marks for the argument that you present to support your choice of a possible weakest link. It is thus important that you demonstrate the ability to support your choice of the weakest link with a well-structured motivation.

Question 3[20 Marks]

From the case study, it is clear that the customer base of Kingfisher: Ultra Max re-positioning hurdle is too broad. Suggest a market segmentation strategy to Kingfisher: Ultra Max re-positioning hurdle's management that could take care of the inefficient strategy that they follow.

Your answer should be specific regarding the market segmentation bases that you suggest. Identify at least three market segments. It can be business-to-business segments and/or business-to-consumer segments.

Question 4[30 Marks]

Balanced Score Card for Kingfisher: Ultra Max can be used. By formulating three possible strategies for the Financial and Customer perspectives of a balanced scorecard for the organization. State the critical success factor (CSF's) for each strategy and develop a key performance indicator (KPI) with a target for each CSF. For each KPI, indicate the corrective action to be taken when the target is not achieved. This could be in instances of under-performance and over-performance.

Develop a table, graphic or use subordinated bullets to indicate the links. Use the following headings to guide your answer. Perspective, Strategy, CSF, KPI, Targets, Corrective actions.

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