Question: Question1. Using the BCG model, use product from each quadrant (Star-Dairy milk, Cash cow- Lays, Dog -Subways, Question mark- Tata's Nano) and highlight the decisions

Question1. Using the BCG model, use product from each quadrant (Star-Dairy milk, Cash cow- Lays, Dog -Subways, Question mark- Tata's Nano) and highlight the decisions that management could likely make from a strategic growth perspective.

Question 2. a) Describe the two (2) pricing strategies for new products

b) How can a company raise or lower its prices? Give two examples of each

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